What if your company wanted to test the market viability of a product, but you didn’t have the right technical skills in-house? You could try to hire a few full time employees with the “right” skills and 12 months later (if you were lucky enough to find the right people) you would have a prototype.
Will this prototype prove to be a viable product? It’s impossible to predict, but one thing is certain: it took a long time and a lot of money to just produce the prototype. What if the prototype doesn’t pan out, what do you do with the team you hired to create it?
These are difficult questions for any company to wrestle with. Fortunately, this is an area where Little Green Software can help.
One of our clients is developing the next generation of hi-tech fitness tracking. Because of the sensitive and proprietary nature of the technology we cannot reveal the name of the client or details about their products. What we can share is that the solutions they are building combine the best of multiple worlds: GPS, heart rate monitors and other electronic fitness sensors, timing devices, smartphones, and applications for web and mobile.
Our client is working on R&D of products that will be ready to bring to market in the next year or two. At this stage, the devices serve as “proof of concept”. They are exploring innovative concepts and pushing the limits of what’s possible with their new products.
Little Green Software was hired to bridge the gap between the company’s existing product and the proof of concepts they would like to explore. Our client uses these prototypes to explore what has potential and what should go back to the drawing board. They keep only the best ideas, which they pitch to internal product and marketing teams and test with consumer focus groups with the hopes of ultimately green-lighting new products.
Companies need new products to continue to grow and compete. To create new products, you need the freedom to explore new ideas to see what works (and possibly more importantly what doesn’t). Little Green Software is ready to jump right in and help you start prototyping these products today.
